The Cape Wine Auction
From the 13th to the 15th of March 2014 a very worthy cause will make its appearance on the wine calendar. The South African wine industry’s annual charity wine auction, The Cape Wine Auction, is an opportunity to raise a significant charitable fund, with the charities benefiting from the monies raised being The Pebbles Project and the MAD(Make a Difference) Charity.
It promises to be an anxiously awaited, must-attend social event with an admirable raison detre‘. A gastronomic banquet celebrating all that is great about our wine industry will also be planned in partnership with the auction. The aim of the event is to unite the industry around a common charitable initiative while offering global branding opportunity for South African wine.
The 25th of October marked the worldwide launch of The Cape Wine Auction. The South African launch was hosted by Le Quartier Francais in Franschhoek and proudly attended by Wikus Pretorius, Winemaker and GM of Haskell Vineyards. For a cause this big, a big launch was required, with functions across different time zones, celebrated simultaneously. The launches were simultaneously hosted in Sao Paulo (Brazil), Mauritius, Zurich (Switzerland) and Manila (Philippines).
Haskell Vineyards CEO, Grant Dodd, generously hosted the Australian leg of the festivities in Sydney.